Flyer Templates – The right way, and the wrong way.

Many people have started to use flyer templates – and most of these templates have a serious problem
They are long on good graphics , but short on what makes flyers convert to customers.

Bad flyers all seem to have the form

BIG COMPANY NAME
Here is what we do or sell.
A couple of standard remarks such as..
Established such and such a date, Family Company, Free Quotations
Please call us BIG TELEPHONE NUMBER or WEBSITE.

The problem with that is…it is all about them, and not the customer, and what he expects from the advert.

And that’s the problem.
Because when the flyer arrives it is interrupting the customer, who really does not want the intrusion, and is about to bin the flyer , unless you GRAB him or her with a reason to read it at all.

So A good advertising message or flyer starts out by grabbing attention with a PROMISE and some and preferably all of.
Something to draw attention

A big promise – that forces the reader to look further…
An irresistible offer, and a simple action to take.
Proof of the value of the offer is so much more than the price.
A lot of benefits to deal with us.
Proof of the credibility of the seller…why should the customer trust you?
A reason why it has to be now.
And asks them to take the action!

Would you like to see an example?

So a bad flyer – (many of them) which has pretty graphics for sure may be

N. CRUNCHER LTD , Chartered Accountants
Tax – Consultancy
Audits – Payroll
Bookkeeping – Credit Management.
Family company Established 1974
BIG TELEPHONE NUMBER AND WEBSITE.

Assuming the reader gets past “N.Cruncher ” his answer must be “So What?” – why should he read and why should he act?

On the other hand if they said…

Small Business Owner? – Do you know about these tax loopholes?
FREE – Tax Reduction Guide for ordinary business – our top three tips for 2010

Don’t give them a penny more in tax than you have to!! So Come to our website and download our five point check that saved our clients over £1400

By the way – not all accountants are the same.
As you see – we send great ideas out to our customers!
We tell you in advance – how to keep audit fees down to a minimum.
A 24/7 helpline when you need it.
You can try us for a day – see our five point plan for credit reduction.
You love the service or your money-back
What have you got to lose?? – Go to the website and download the guide.

That way you have captured the customers details.

Which advert would prompt you to act.

The point is – you don’t tell them who you are……until you prove you have something they want.The message is far more important than graphics.

So don’t use these pretty flyer templates until you have written a compelling message and made sure it. Fits on the flyer.