how to write a sales promotion letter ?
First of all, the letter must grab the reader's attention. Make them want to know more about your product/service.
Then, you'll want to explain a little about what you have to offer.
Finally, make certain to give them a way to follow up on their interest. This typically will be a direct phone number at which they may contact you.
This link has a great example from Barron's Business English:
http://books.google.com/books?id=nblvYk_tmi4C&pg=PA65&lpg=PA65&dq=%22sales+promotion+letter%22&source=web&ots=xotCr_KRLk&sig=AGmcAlbJYNTXXdLCyYFMKW1-k8U
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First of all, the letter must grab the reader's attention. Make them want to know more about your product/service.
Then, you'll want to explain a little about what you have to offer.
Finally, make certain to give them a way to follow up on their interest. This typically will be a direct phone number at which they may contact you.
This link has a great example from Barron's Business English:
http://books.google.com/books?id=nblvYk_tmi4C&pg=PA65&lpg=PA65&dq=%22sales+promotion+letter%22&source=web&ots=xotCr_KRLk&sig=AGmcAlbJYNTXXdLCyYFMKW1-k8U
References :
10 years in sales.
What Boo Too says is gold, and also remember that you have to consider who your prospect are and highlight the needs they might have, and your product matches.
I suggest you subscribe to a few online newsletter and study the sales letter you'll start receiving after a few days! For example http://www.awai.com (American Writers and Artist Institute) writes both good sales letters and newsletters on copywriting!
References :